BIG NEWS
We have joined global agency TUX to expand our services.Learn More
Artless Forever
I. SERVICES
Identity Design
II. BRIEF
A beauty brand grounded in creating functional products that celebrate the idea that less is more, used its first year in market to really prove their concept. Thousands of devout customers later, they knew they had something special.
III. SOLUTION
The team approached us to help them dream big on the brand system, expanding on the foundation laid in the beginning, but creating a visual strategy and brand ecosystem that felt uniquely ownable in the market.
IDENTITY SYSTEM
We started by developing a brand mark for the anniversary that could serve as a stamp on any products, merch and print produced throughout the year. Our fluid zero was a celebration on the unity of the Garrett Leight Optical community, one that was rich in Venice, CA roots and some of the city’s leading creatives.
Other Projects
VIEW PROJECT
⟵ Nike Astrology
VIEW PROJECT
Alleyoop ⟶