I. SERVICES

Creative Direction
Identity Design
Collateral Design

II. BRIEF

Fine jeweler, Lizzie Mandler, was seeking a brand refresh as she was embarking into the next chapter of her business: opening retail. With brick and mortar on the horizon, it was time to tighten up the brand’s overall position to ensure the level of sophistication and elegance was properly captured.

III. SOLUTION

Equal parts, different aspects. Leaning into the designers love for asymmetry, we led our brand identity work with this sentiment through design considerations that blended collaging, varied aspect ratios, and structured imperfection.