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Nike Astrology
I. SERVICES
Content Strategy
Creative Direction
Visual Design
Motion Design
Full-Service Production
Copywriting
II. BRIEF
The challenge was to find a new approach to engage intentionally with Nike's Gen Z Angelenas' that will show up on their path of inspiration on social and empower them to incorporate Nike's sport and wellness routines into their daily lives.
III. SOLUTION
We developed a monthly content series exploring the connection between movement and astrological signs - a first of its kind within Nike's content ecosystem. Every quarterly cycle featured different leading influencers who inspired us in infusing our talent's personal rituals and distinct characteristics to shape each episode's narrative.
Nike Astrology pushed to engage our community with sport and movement guidance geared towards improving their wellbeing and inspired by the feelings they may be experience during the changing astrological seasons.
Conscious Movement with Nike
With the goal of establishing an inclusive and meaningful content pathway for Nike, we were inspired to create unique and eye catching visual scapes that are designed to leave an impression. Our guidance is thoughtfully put together informed by an astrological expert to ensure our recommendations always feel authentic. Each astrological world has its own unique stamp to transport our audience to our ethereal worlds that are built to inspire and empower our audience to thrive and move consciously.
“Life is all about striking a balance.”
GEMINI SEASON WITH NORMANI
PISCES SEASON WITH BRETMAN ROCK
NARRATIVE
Each months astrological narrative stitched across video, in app and email distribution across the Nike channels.
THE TALENT
BRETMAN ROCK
UMI
NORMANI
KEY CREW & COLLABORATORS
Director + Photo @shotbymaria
DP @peterhouu
Styling @janaeroubleau
HMU @kashalassien @mitchellcantrellbeauty
Copywriting @sraejo
& Special thanks to @tyler.capri for aligned guidance
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