Campaign Development
Creative & Art Direction
Full Service Production
Photography & Film
Copywriting
Collateral Design

CAVA

The leading mediterranean-inspired fast casual restaurant was expanding into the Colorado market and needed an eye catching campaign that felt like a fresh creative execution for the brand, while also driving brand awareness in a new market, and footfall into their locations.

OUR APPROACH

From the start, we knew that our creative needed to celebrate the bold flavor and crave-able nature of the brand. It needed to bring the food to the forefront, will maintaining a warm, friendly and relatable tone that is representative of their in store experience.

Connecting back to CAVA’s brand values of thoughtful and bold, we identified a vibrant execution that called for a creative collaboration with Terrence Caviar, a photographer / stylist duo who became known for their Wardrobe Snacks photography series.

STYLING

The styling of our campaign was our surprise and delight. We focused in on a wardrobe representative of the state , while adding vintage and found Colorado patches and pins as a nod to the state’s pleasures.

At the very core, we needed to look, feel and sound… delicious.

⟵ Nike Air Max Day

W Hotels ⟶