STRATEGY
CAMPAIGN STRATEGY
ART & CREATIVE DIRECTION
FULL SERVICE PRODUCTION
COPYWRITING
DESIGN

W Hotels

As W Hotel’s Global Digital Content AOR, we worked with the hospitality brand to both refine and redefine their approach to content and storytelling across all their global channels and properties.

WHAT WE DID

Our overarching strategy was then applied across a myriad of key programs and openings, each with unique visual strategies and narratives aimed at supporting the unique approach of each property, while maintaining a cohesive, global look & feel.

W Dubai

massimo bottura’s new restaurant

Massimo Bottura is one of the world’s most respected chefs. W Dubai - The Palm was able to secure his first restaurant outside of Italy, Torno Subito.

With the root of the restaurant’s name, story and menu being connected to Bottura’s childhood summers in xxx, we were brought on to help articulate this narrative through a campaign film.

W Hotels

x Rent The Runway

A STYLE COLLABORATION

The hotel group and leading designer apparel and accessory rental company, Rent The Runway, aligned for a partnership across five core properties in the US. Our job was to help articulate the content strategy for both the visual execution of this partnership, as well as the amplification.

We developed a creative campaign centered around leveraging influencers as both the face of the campaign, and the means for exposure. Each influencer was brought to a W Hotels location for a photoshoot, where they styled themselves using Rent The Runway merchandise.

W Amman

DARE TO DISCOVER

To celebrate the opening of the new hotel in Amman, Jordan, we developed a campaign around the narrative ‘Dare to Discover’. Flying out ten leading influencers from Europe and the UAE, we captured millions of impressions of content, both earned and owned.

⟵ CAVA

Nike Women’s: The Edit ⟶