Campaign Development
Creative & Art Direction
Full-Service Production
Content Marketing
Brand Design
Collateral Design
Print

Nike Women’s

Nike came to us with the desire to create a strategic, editorial-driven program to better connect with their female consumers. Through consumer studies, they had learned that women had a longer path to purchase, and were less influenced by the traditional forms of sport, and so they needed to find new ways to create deeper connections with these consumers.

As such, we developed a robust storytelling format that was centered around celebrating a series of diverse voices –– from chefs, to dancers, to runners to tattoo artists. Each female authenticator we featured carried it’s own unique content formats and visual identities that lived across all of Nike Women’s digital channels.

IDENTITY SYSTEMS

To best showcase each woman and their dynamic stories, a visual design system was developed for every individual, so as to carry visual narratives through their executions. 

We started with an overarching creative direction, which then had graphic interpretations based on the personality of our women – whether through color, type or motion.

Through one-on-one interviews, we crafted the narratives of each womxn.

⟵ W Hotels

OSOA ⟶